COPY IS TWO PART – FIRST “HEADLINE”, THEN MESSAGE. THERE WILL ONLY BE 3 OR 4 MESSAGES TO BE USED WITH A VARIETY OF HEADLINES.

HEADLINE CHOICES - GENERIC

It’s your day – celebrate!

It took 364 days to get to this day … but you’re worth it!

Today’s an important day to us … it’s your birthday!

Aiming for something bigger and better this birthday? We’re here!

On this date, something wonderful happened … you!

Whether you celebrate your birthday with a big party with cake, ice cream, candles and funny hats … or a quiet dinner with just a rose and starlight, enjoy the day.

There is no one else in the world quite like you … you’re special

I’m/We’re glad to know you – you’re one of a kind.

You’re such a terrific person, If I/we could, I’d/we’d give you the best financing available for your birthday … oh, wait – we can!

You deserve a big hurrah – happy birthday!

Remember when birthdays were so exciting you could hardly wait for the day to arrive? It’s here and it’s time to party!

Cake, candles, balloons and more … it must be your birthday!

This birthday, celebrate and dance to the music of your life!

It’s time to blow out the candles and have a great day! Happy Birthday

Happy: adjective. Birthday: noun, date of one’s birth. Together: our wish for you.

Today is the first day of the rest of your life … and it’s a great life!

We couldn’t fit a cake into this card … but it’s loaded with our best wishes.

Hpy bd 2 the 1 n only … that’s Happy Birthday to the one and only in text speak!

Got any plans for the big day?

Just for you – a zero-calorie, no-fat birthday cake. Just close your eyes, visualize – and blow out the candles!

Just for you – a zero-calorie, no-fat birthday cake. All you have to do is close your eyes and visualize! (Don’t forget the candles!)

A special person deserves a special day … and you deserve the best! Happy Birthday

It’s your birthday and you’re getting better and better!

CORPORATE

Today’s a special day for you – and we just want to say Happy Birthday!

Great customers deserve to be recognized – happy birthday

On your birthday, we’d like to take this opportunity to say thank you for giving us the chance to earn your business. Happy Birthday and many more.

Today’s special – it’s your birthday!

Today’s special – because you are. Happy birthday to one of my/our favorite people.

Here’s hoping your day is special all day long.

BODY MESSAGE

Your birthday should be a time of excitement, fun and contemplation – of all you’ve done and all you want to do. As you encounter changes in the year ahead, I/we look forward to assisting you with your future home financial needs.

Each new year offers the chance to make your dreams come through by reaching for the brass ring. Call me/us if you need help making the connection!

Every birthday is a wonderful gift and an opportunity to make changes in your life for the better. Call us if I/we can help!

As you celebrate your birthday, it’s comforting to know that some things don’t change … like our/my commitment to helping you build financial freedom for yourself and your family. (… for yourself and the future)

Your birthday is a day to take stock about where you are in life. Your future is out there waiting for you … let us/me help you can help you catch it!

Almost everything should have a yearly checkup – you, your car, furnace … and most importantly, your financial plan. Call me/us today and let’s make sure you’re on your way to financial freedom in the future.

Combined Generic Headline/Message

Zorionak! Parabéns a você! Sun Yat Fai Lok! Hartelijk gefeliciteerd! Joyeux Anniversaire Buon Compleanno! … in any language, Happy Birthday to someone terrific!

[note: translations came from: http://www.shabbir.com/romance/bday.html]

It has come to our attention that you are about to embark on a celebratory excursion at a venue conducive to festivity, merriment and various and sundry humorous demonstrations. May we just add our felicitations and congratulations.

(or in English … Happy Birthday, baby – party down!)

Our phrase: Happy Birthday

Our lawyers version: The phrase, Happy Birthday, is not intended to construe any responsibility or commentary regarding your ability to have a happy birthday, nor should it be considered a demand that you have a happy birthday; we understand happiness is a subjective element and we are not affiliated with any such program.

However you say it, have a good one.