Laniq Adams


My resume:

1998 to Current: Freelance Copywriter

  • First Horizon Home Loans and MetLife Home Loans: Flyer and brochure collateral; press releases; recruitment mailings; development of standardized, generic letters for Intranet library; custom collateral for national network of over 2,000 loan officers; internal manual for loan officers and branch managers’ individual Web sites. internal promotions and notices.

  • IMC2: Web site copy for redesign of two major food companies’ sites; content and articles for new ‘Wellness” site; assorted e-mails for new products; Web banners and more.

  • Hempz: Print materials including shelf and product information tags for skin care products, catalogs.

  • BeautiControl: Video, audio and Web scripts, scheduled and specialty catalogs, magazine ads and other collateral copy.

  • Maker’s Media: Web site copy for new online company.

  • Other assignments: 

    • Medical presentations (design and copy) for local doctors’

    • A 45-minute “On-Hold” script for a Maryland bank;

    • Assorted radio ads for out-of-state pharmacies, automobile dealers.

1999 to 2003 (10 hrs/week): AMERICAN AIRLINES VACATIONS, Irving, TX

  • Attended weekly briefing for new destinations and vacation packages, which I turned into Web site pages, press ads, and other collateral.

2000 (Full-time/RIF): TEMERLIN MCCLAIN, Irving, TX

  • Worked primarily on  the American Airlines account. Assignments included writing, editing and proofing AAdvantage newsletters, Web site copy, and radio scripts;

  • Assisted with occasional projects as requested for small one-time clients.

1997 to 1999 (10-20 hrs/week as needed): BRIERLEY & PARTNERS, Dallas, TX

  • Wrote United Airlines newsletter Silver Wings Plus promoting United’s over-55s program.

  • Wrote Blockbuster Rewards monthly newsletter.

  • Wrote Web pages for On-Call Vacations, featuring members-only, last-minute cruise and vacation specials.

1996 to 1997 (Full-time/RIF): FIRST AMERICAN FIELD SERVICES, Dallas, TX

  • Designed, researched and wrote weekly newsletter directed to over 300 field representatives

  • Wrote high-value reports dealing with the comprehensive inspection of homes valued at more than $300,000.

1987 to 1995 (Part-time): KERA TV & RADIO/KDTN TV, Dallas, TX

  • Scripted 8 to 10 on-air, 60 second sponsor “Thank You” broadcast announcements daily during all (radio/TV) pledge drives, approximately six a year.

  • Wrote brochures for sweepstakes and related station promotions.

  • Wrote copy for 5-day live Auction, including specialty items, descriptions and more.


EDUCATION: B.A. History, University of Dallas.   

COMPUTER SKILLS: Microsoft Office, Quark Xpress, Photoshop and others.

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