Client: LC–WW Email

Vantage Code:

Revision History

Date

Version

Description

Author

7/27/07

1.0

Initial Draft

Laniq Adams

7/30/07

1.1

Internal review

Laniq Adams

7/31/07

1.2

Changed between to from re: selection

Laniq Adams

7/31/07

2.0

Initial Client feedback: change WW references to a callout; focus on Asian line; keep coupon, delete ‘learn more’ section.

Laniq Adams

8/1/07

2.1

WW callout change

Laniq Adams

8/1/07

2.2

Added ‘rate this email’

Laniq Adams

8/1/07

2.3

Moved footer to follow ‘rate this email’

Laniq Adams

8/2/07

3.0

Client review changes: remove balanced meals/first in market reference; remove portion size statement; revise mood/Chinese opening in 2nd paragraph; remove chicken mandarin; revise coupon heading

Laniq Adams

8/3/07

3.1

Replace low price with great value- IR

Laniq Adams

8/3/07

3.2

Replace radio buttons with color bar

Laniq

Issues List

Date

Version/Phase in Production

Description

Open/Closed

Email: LC-WW email

[Image=DSG Badge LOGO][Alt Tag: Do Something Good For Yourself]

[Global header] To ensure you continue to receive email from <COMPANY NAME>®, please add news@mail.<Company Name>.com to your address book now.

This email was sent to [recipient name] at [recipient email address] because you signed up to receive communications from <COMPANY NAME>®.

[Image=<COMPANY NAME>® Chicken Chow Mein with Rice] [Alt. Tag: Chicken Chow Mein with Rice]

[Subject] east meets west with <COMPANY NAME>®

[Header] got a craving for some savory Chicken Chow Mein with Rice?

[Content] For more than 25 years, <COMPANY NAME>® has had one goal: to provide a product that was healthy, nutritious — and really good to eat. Take our Chicken Chow Mein with Rice: with 210 calories and 3g of fat, it’s a sumptuous entrée with tender roasted chicken, traditional sauce and crisp vegetables that include water chestnuts, carrots, spinach, bean sprouts and more.

Hungry for teriyaki instead? Well, our one-dish favorites™ offer a variety of choices of

Asian cuisine, such as Chicken Teriyaki Stir Fry, Vegetable Egg rolls, Asian-Style Pot Stickers

and more. Each one a culinary delight, with flavor, texture and convenience all wrapped up

with good nutrition — and all at a great value!

And after you try one of our meals, do us a favor: visit our website, locate the product and write a review [Links to http://www.<Company Name>.com/Products/Index.aspx]. We’d love to hear what you think!

[Callout box]

[Image=5 boxes from the <COMPANY NAME> Asian line – note, vegetable egg-roll should be in front][Alt Tag :Delicious Asian-style entrées from <COMPANY NAME>®]

[Coupon Header:] [Alt Tag: Coupon] save now on our Asian one-dish favorites™

 [Content:] Get $1 off when you buy any five <COMPANY NAME>® varieties. Click here to download your coupon! [Links to CU]

[Callout box]

[Image=TBD]

[Header:] Get some POINTS® with <COMPANY NAME>®!

[Content] At <COMPANY NAME>®, we’ve got the tools you need to eat well – and to follow any sensible eating plan. That’s one of the reasons why we feature the Weight Watchers® POINTS® numbers on the top of every box, where you can see it at a glance. You can also search our entrees [Links to http://www.<Company Name>.com/Products/WeightWatchersPoints.aspx] for just the Weight Watchers® POINTS® you need.

[footer][Note to tech: footer needs to be near the second callout about the WW points]

Weight Watchers® and POINTS® are registered trademarks of Weight Watchers International, Inc. The number of POINTS® provided here was calculated by Nestle based on published Weight Watchers International, Inc., information and does not imply sponsorship or endorsement of such number of POINTS® or <COMPANY NAME>® products by Weight Watchers International, Inc.

 [Content:] Tell us what you think!

Your feedback is very important to us. Please let us know what you think of this email by rating it from 1 to 5 below (1 = poor; 5 = excellent.) [Area refreshes with the following message:] Thanks for your comments! Were glad to hear from you.

[Image:] 1 [Links to http://www.<Company Name>.com/Index/RateThisEmail.aspx?Rating=1&EmailID=[Email ID]&Email=e-mail address]

[Image:] 2 [Links to http://www.<Company Name>.com/Index/RateThisEmail.aspx?Rating=2&EmailID=[Email ID]&Email=e-mail address]

[Image:] 3 [Links to http://www.<Company Name>.com/Index/RateThisEmail.aspx?Rating=3&EmailID=[Email ID]&Email=e-mail address]

[Image:] 4 [Links to http://www.<Company Name>.com/Index/RateThisEmail.aspx?Rating=4&EmailID=[Email ID]&Email=e-mail address]

[Image:] 5 [Links to http://www.<Company Name>.com/Index/RateThisEmail.aspx?Rating=5&EmailID=[Email ID]&Email=e-mail address]

If you wish to UNSUBSCRIBE, please click here [http://www.<Company Name>.com/User/Unsubscribe.aspx?CampaignID=724&Unsub=&SourceCode= 10075218&Email=e-mail address].

PRIVACY POLICY [links to http://www.<Company Name>.com/Index/PrivacyPolicy.aspx]

For all other types of inquiries, click here [links to http://www.<Company Name>.com/Index/ContactUs.aspx].

PLEASE DON’T REPLY TO THIS EMAIL. THIS ADDRESS IS NOT MONITORED.

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